Jan 2, 2026
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13
minute read
AI-First: 10 Principles for Companies that Ship
The companies pulling ahead right now aren’t the ones with the biggest AI budgets or the most PhDs. They’re the ones who’ve stopped asking “How do we use AI?” and started asking “Why would a human do this first?” It’s a small shift in language, but it rewires everything—how you assign work, how you build systems, how you think about leverage. Most organizations bolt on chatbots and call it transformation. The real winners are installing an entirely different operating system: one where AI is the default, humans are the exception, and the gap between “possible” and “shipped” shrinks to hours instead of quarters. Here are the 10 principles that make it work.
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